Image of dog with Logo
About the Project: Dog Treats
If your dog suffers from hair loss or skin irritation then Fluff Pup is the next option for your pet. Our brand of dog treats focuses on your dog's skin and coat treatment with all natural ingredients which include vitamins.
For this project, I created three packages of dog treats each with different flavors. Here will show my original process until you reach the redesigned dog packaging.
Package imagery
*ALL IMAGES BELONG TO THEIR RESPECTED OWNERS*
Design process
Sketch Process / Package Function & Style
Original Design & Dieline
Inspired Dieline
Started to visualize how the packaging would function, so I drew up a few options then created some additional sketches to show the style of my packaging. Then dismantled packagings until I came across one I liked which was the wheat thins. Taking the sketching to illustrator, created a dieline and design system which was changed due to critique.
Color Combination
Final Color Combination showing each color Group in CMyk but listed in hex code only!
Color GrouP 1: Hex code: d7b161 (Tan) / 502d1e (Brown) ---- COLOR GROUP 2: HEX CODE: dca66d (Biscuit) / 56483a (Mud)
COLOR GROUP 3: HEX CODE: f8f8f8 (Mello) / 111921 (Dark) ---- COLOR GROUP 4: HEX CODE: 282829 (D-Blue) / d38b55 (Peanut)
Typograpy
redesigned packaging
design cutout
Shiba Design Cutout
German Shepherd Design Cutout
Doberman Design Cutout
Cut process showing the final design printed & being built
Mock-up Packages
Dog Treats Front
