
Image of dog with Logo
About the Project: Dog Treats
If your dog suffers from hair loss or skin irritation then Fluff Pup is the next option for your pet. Our brand of dog treats focuses on your dog's skin and coat treatment with all natural ingredients which include vitamins.
For this project, I created three packages of dog treats each with different flavors. Here will show my original process until you reach the redesigned dog packaging.
Package imagery













*ALL IMAGES BELONG TO THEIR RESPECTED OWNERS*
Design process

Sketch Process / Package Function & Style

Original Design & Dieline

Inspired Dieline
Started to visualize how the packaging would function, so I drew up a few options then created some additional sketches to show the style of my packaging. Then dismantled packagings until I came across one I liked which was the wheat thins. Taking the sketching to illustrator, created a dieline and design system which was changed due to critique.
Color Combination

Final Color Combination showing each color Group in CMyk but listed in hex code only!
Color GrouP 1: Hex code: d7b161 (Tan) / 502d1e (Brown) ---- COLOR GROUP 2: HEX CODE: dca66d (Biscuit) / 56483a (Mud)
COLOR GROUP 3: HEX CODE: f8f8f8 (Mello) / 111921 (Dark) ---- COLOR GROUP 4: HEX CODE: 282829 (D-Blue) / d38b55 (Peanut)
Typograpy

redesigned packaging

design cutout

Shiba Design Cutout

German Shepherd Design Cutout
Doberman Design Cutout
Cut process showing the final design printed & being built
Mock-up Packages

Dog Treats Front
